We give our customers Mediterranean products with outstanding quality

Interviewing Gerard Obiol. Peixos de Palamós Sales Manager

Peixos de Palamós Sales Manager, Gerard Obiol

(F&B) Your company has 20+ years' experience now, but you started off as a small family business serving fish locally. How did this happen?

(GO) At first our core business was selling frozen handled products to small local businesses. I should highlight the role of my father and my mother as founders and proponents of the business. Without their idea and drive, all we are doing now would not have been possible.

When Spain joined the EEC, supermarkets squeezed out the smaller shops, so we started specialising in catering, through Peixos de Palamós, and fresh fish. In the mid 1990s we began working with the Grup 25 de Barcelona (a group of 25 restaurants that decided to prioritise Catalan cuisine over French). We put out the offers for the fish at night, handled it and delivered it the next day before noon. That was when we began to specialise in haute cuisine, and from there we went on to work in big cities like Madrid, Paris and others.

(F&B) You are now present in over 30 countries. Are you looking into entering more markets?

(GO) In 2008 my sister Marina joined the company. She has opened up a new market for us to sell our goods in the UAE and the US. We also started to work with Spanish and French chefs who we'd got to know at some of the restaurants we've worked with.
In 2014 I joined the company to recuperate the restaurant channel in Spain and France, as well as launch a new project aimed at the Chinese market, where we sell directly to restaurants through EasyFish. We buy seasonal fish from the best fishing ports, process it and freeze it at our plant, monitoring the entire process to ensure that the quality remains very high from the capture to delivery in Shanghai.

(F&B) How would you define your business philosophy?

(GO) Our philosophy is to give our customers Mediterranean products with outstanding quality, from Palamós to wherever they are in the world. Every single product that enters our value chain is handled and prepared as prestige merchandise. Therefore, we work with local products and take into account quality and sustainability, both of the species and the product. We attach more importance to the fishing methods and the quality than to volume and price. We serve fresh, natural, additive-free products with the maximum guarantees: our customers are buying our brand guarantee when they choose our products.

(F&B) What do you think the key to internationalisation is: The planning? R&D? Diversification? Risk-taking?

(GO) The key to internationalisation is a combination of all four, but diversification is the most important. Diversifying has led us via a series of routes to factor in planning and risk-taking.

Visit us Visit us Visit us +34 636 642 189
We use our own and third-party cookies for the proper functioning of the website, and if you give us your consent, we will also use cookies to collect data from your visits to obtain aggregated statistics to improve our services. More information

What are cookies?

A cookie is a small file stored on the user's computer that allows us to recognize it. The set of cookies help us improve the quality of our website, allowing us to monitor which pages are useful to the website users or and which are not.

Cookies are essential for the operation of the Internet, providing innumerable advantages in the provision of interactive services, providing us with the navigation and usability of our website. Please note that cookies can not harm your computer and, if enabled, they help us identify and resolve errors.

What kind of cookies are used in this site?

Propietary cookies: those that are sent to the user's computer from a computer or domain managed by the publisher and from which provides the service requested by the user.

Third party cookies:those that are sent to the user's computer from a computer or domain not managed by the publisher but by another entity that analyzes the data collected. .

Persisting cookies: a type of cookie in which data are still stored in the terminal and can be accessed and processed by the cookie's responsible.

Analytics cookies: using web analytics to get information on the number of users accessing the site, number of pages viewed, and repetition frequency of visits, the duration, the browser used, operator who provides the service, the language used by the terminal or the city to which is assigned the IP address. Information that allows a better and more appropriate service by this website.

Accept the use of cookies.

We assume that you accept cookies. However, you can restrict, block or erase cookies from this site or any page from the browser settings.

Next you can find the main browsers help pages: